Sheet differentiation of products & services

The following model was developed to help organizations understand what distinguishes a product or service from those of competitors and build their product lines and service in a competitive advance. It comes to make a comparison between the products and services of your organization, and those of a given competitor here.

The criteria of the first two categories are related to the specificity of your product/service that is how a client evaluate your product/service offering. The third category criteria concern the resistance of your competitive advantage on the market competition.