Check list campaign of Mailing Direct

When you plan your campaign of direct mail (direct mail) you need to pay special attention to detail because a simple mistake can cost you dearly if it appears in the mail! Regardless of the number of copies that you will distribute, it is always necessary to review the basic steps in the design of your direct mail campaign before its implementation or its progress. The following checklist gives you a few general guidelines.

Determine what lists you use, how many contacts you target, with the names of companies or not, if the letters will be customized or not, etc.
Clearly show your offer with emphasis on the benefits, the main characteristics of your product/service, etc.
Fine-tune your message to make it more targeted as possible.
Mention the offer clearly in the title.
Make sure your offer is attractive, tempting and encourages action
Test your message to those who have helped you design it as well as your friends and make sure that prospects will understand the benefits of the offer in the first five seconds.
If it is necessary you to explain your product or service, the letters can be an excellent way to educate your clients for this purpose.
Provide a mechanism to obtain responses from customers.
Include all the details of your offer on the coupon.
If you use a coupon, be sure to address your company is.
Try to offer something free such as "the free trial", "free brochure", "Free gift", etc.
Use the customer testimonials, refer to the prices that your company has earned ISO certification, etc.
Make sure that your customers can contact you easily.
Be sure to let customers know how to pay your product (payment by credit card or invoice after delivery often have more response rate).
Use a personal and professional tone
Don't lose sight that your message is written to be read by clients.
Include a 'P.S' would be a good idea when you send letters (marked "P.S" is often played before the message itself).
Avoid all that there might be superfluous.