Check list Definition of Service strategy

SERVICE STRATEGY

1. Definition of the mission

2 Expectations of the customers

What are segments of customers you serve now or hear serve?
What types of service these segments of customers expect?
What are the needs of these segments of customers?
How these segments of customers use your products or what experiences do?
Ask of the products and services that are not currently offered?
At what level are service failures? How are they managed?

3 Image

How do you intend to be perceived in the community?
What products or services do you offer or can offer you?
What value (not the price) can you offer and that others do not offer or may not offer?
What differentiates you from other companies in your field?
Offer your competitors and you don't offer?
What are the expectations that you can exceed?

4. Picture of your service strategy

How do you want that your customers feel when they leave your company?
What do they say about you?
Imagine your customers using or enjoying your products and services.
Imagine your employees without correcting the.