Brand guide

As a Forever Business Owner, you can create your own corporate brand, but you also need to make sure you respect the forever brand identity.

Our brand

Our brand represents us all over the world. This brand guide is designed to help you properly use the Forever brand and respect the company's identity in your marketing activities. Please always follow these guidelines to help us maintain the consistency of our brand.

Logos

Forever logos are unique and are the most important visual elements of the brand. The correct use of the Forever logo allows your customers and prospects to understand that you are part of Forever Living Products. With this symbol, you benefit from the reputation and branding that Forever has forged in more than 40 years of activity.

Colors

¤¤START¤¤ALOE GOLD¤¤END¤¤
¤¤START¤¤¤¤CR¤¤¤¤CR¤¤¤¤CR¤¤¤¤END¤¤
¤¤START¤¤Lylian Kon餤END¤¤

Forever's main colour is the Aloe Gold. This color helps identify the Forever brand and ensure that our footprint is easily recognizable. If you are creating printed materials, please include the Aloe Gold color in the color palette. For social and digital content, the Aloe Gold can be used in pairs of other shades so that your tools reflect your personal brand in addition to That of Forever.


Typography

The fonts used by Forever have been carefully selected to represent the brand's promise: a structured font symbolizing the best of science and a scripted font to embody the freedom of nature. These policies can be used on your marketing materials and in your social media posts.
Forever's main font is Helvetica Neue LT std.

HELVETICA NEUE CONDENSED FAT FOR TITLES.

ÉPAISSEURS CORPS DU TEXTE FAMILLES DE POLICES Fin & fin italique THE QUICK BROWN FOX
Normal and italic JUMPED OVER THE LAZY DOG.the quick brown fox jumped
Medium and medium italic over the lazy dog.
Fat and italic fat 1234567890!? #
Forever's complementary font is Scriptorama Tradeshow JF.