Men's Care

Taking care of yourself is not vanity - Men's skin is 25% thicker and oilier than women's. Male hormones, androgens, generate more abundant sebaceous secretion and excess sebum which causes more enlarged and blocked pores in men. As men age, they produce less and less testosterone.
As a result, the skin loses its firmness, becomes more sensitive (also to external influences) and becomes dull. Forever offers men a range of care products with pure aloe vera gel and specific hive products to combat the first signs of aging.
Beauty of men's skin
Gone are the days when men secretly stole their sweetheart's beauty products. The big brands are going out of their way and creating new male skincare lines that are as effective as they are quick to use. Shaving, tanning, hydrating, sweating… Discover without delay the secrets of tanned and healthy skin.
Comfortable shaving!
Shaving every day irritates the skin. How could it be otherwise when we know that it takes on average 15 passes of the blade to be shaved correctly and even more for a perfect shave? Thanks to new generations of shaving and aftershave products, a thousand solutions are available to you to get rid of the approximately 15,000 hairs that adorn the bottom of your face...
Gentle shave: Pre-shave or how to properly prepare the hair
The hairs are hard when you wake up so give them time to wake up. Avoid shaving after getting out of bed when the hairs are still curled up in their follicles. And even if it is essential to clean your face in the morning in order to eliminate all impurities and moisturize the skin, know that you should wait 15 to 20 minutes before shaving: time for facial hair. soften and soften. In terms of timing, prefer shaving before breakfast, especially if it is substantial because the blood flow, even slight, increases the risk of irritation. Once or twice a week plan to exfoliate the skin to remove dead cells.
Shaving gels and foams express their differences with freshness
The foams and gels make the hair swell, which stands up to better present itself for shaving. When well moistened, the hair softens. This step is essential when we know that a dry hair offers as much resistance as a copper wire.
Before using your shaving foam or gel, moisten your face with warm water. This application dilates the pores, softens the hairs and allows better attack of the blade. Apply the product in a thin, even layer. Leave for a minute for an easier shave. Always shave in the direction of the hair growth, starting with the cheeks and neck before moving on to the lip area and chin. Harder in this place, it will have had more time to soften. Rinse your face with plenty of water to remove product residue that can cause irritation.
When it comes to effectiveness and safety, shaving foam and gel are the same. The big difference is the gesture: the foam is ready to use while the gel requires a little massage to become foamy. Appearing in the 90s, the gels have a fresh texture, ideal for waking up the skin.
Aftershave: a feeling of comfort and soothing
Day after day shaving leads to a thickening of the stratum corneum which causes irritation. This delicate operation is also responsible for cuts and redness. To calm shaving heat, pamper your skin and treat it to aftershave in the form of balm, gel or even lotion. Avoid spraying your skin with eau de toilette or perfumed aftershave; these products are neither moisturizing, antibacterial, nor soothing. Quite the contrary…

Fresh soap with aloe vera gel

Aloe Liquid Soap is a fresh and moisturizing soap perfect for men's skin.

It is a product with a double effect.

  • On the one hand, it is a mild soap that cleanses the skin and removes impurities, without damaging it.
  • On the other hand, it is an ideal shaving gel for sensitive skin.

This liquid soap is non-greasy and ensures an optimal level of acidity in the skin.

Gentleman's Pride Aftershave Lotion

Gentleman's Pride is an aftershave lotion, but it is also the ideal product for men's skin: it moisturizes and softens the skin after shaving and protects it from harmful external influences.

This lotion therefore provides the same benefits as a day cream.

Do you have very dry and sensitive skin?

  • Then use the Propolis Cream instead, which has a cleansing and calming effect on your skin.

Exfoliant pour hommes | Gommage spécial homme

The Forever Aloe Srub is also very effective on men's skin. This exfoliating product removes dead skin cells, ensures an even complexion, stimulates the production of new cells and prevents beard peas from growing under the skin.

Since men's skin is thicker than women's, they can use this product daily.

Avoir un train de vie chargé sans laisser de traces

It is not always possible to hide the traces of a busy lifestyle, such as dark circles, for example. However, Forever rises to the challenge and offers you a luxury product, namely the Forever Aluring Eyes. Apply this cream morning and evening to the eye area, massaging lightly in small circular motions. You'll see, its non-greasy composition revitalizes the epidermis and helps prevent wrinkles, bags under the eyes and dark circles. Your skin will immediately regain its original suppleness.

Anti-aging products: for everyone

The combination of Liquid Soap and Aloe Scrub is perfect for young people to purify and renew their skin.

Mature skin requires further treatment. Moisturizing and nourishing are the two key words.

In addition to the Gentleman's Pride, we recommend providing your skin with an extra nourishing and protective treatment by using the Sonya Deep Moisturzing Cream.

This product offers the advantage of being used as both a day cream and a night cream.
Take a look at the mature skin page to find out which products are best for mature skin.